I’m an in-house design leader who helps focus, differentiate and grow your business.
For me, design is about solving the right problems. “Pretty” is a bonus.
I believe that simple is great but useful is better.
Phobias include sand, feet and Victorian architecture.
For the last several years I’ve helped build brand platforms and visual identity systems internally. It’s very different from working on the agency side. Being on the ground, I have the privilege to see what works and what doesn’t on a daily basis. I’ve also gained a lot of experience making business cases for using design as an approach to solving real problems. Overall it has made me a more strategic and thoughtful design professional.
Here are some examples of how
I problem solve with design.