Making it simple, appropriate and special                            Creating an inclusive web experience                            Using systems to unite and identify product lines                            Combining utility and allure to reinforce brand

Making it simple, appropriate and special

The logotype was a subtle play on physicality with the emphasis on the word “duke” and the motion of the ligature “f.” The business card was produced on plastic to make it more durable (sweat proof) in a fitness club environment as well as memorable.

Kacy Duke Identity