Making it cost-effective and unique  Telling your story at every opportunity                                            Using systems to save time and improve quality                                            Using design to manage change

Making it cost-effective and unique

The logotype was a simplification of an existing mark—making it one color per side saved over $100,000 per year on printing while maintaining the visual recognition of the original. The addition of a pattern made it stand out from competitors.

Chemonics Identity